With over a billion active monthly users, Instagram is the perfect social network for sharing photos and videos. Every day, Ways to Get More Engagement Out of Your Instagram Followers more than 100 million photos are published there, and 3.5 billion likes are exchanged. It is a very interesting channel in terms of engagement, very popular with digital natives. In this article, we will discuss ways to put into practice tomorrow to engage your community! Ways to Get More Engagement Out of Your Instagram Followers
How to engage your community on Instagram: content is king!
Open the dialog with good captions.
According to this website, although Instagram is extremely aesthetic, do not ignore the text of your caption! Yes, it is also due to it that you will be able to engage your community.
So, share a story or personal side of your daily life, make people laugh, move, share some secrets, ask questions, and create a survey.
All this encourages your followers to write a comment under your posts and allows them to engage them to the maximum. After all, who would want to write a few words under a simple flat lay photo?
This is probably one of the most effective techniques to develop the engagement of your Instagram community i.e., the quiz.
But for the sauce to take, it is better to follow certain precautions:
- Imagine simple rules to participate: a comment and sharing your story are a good example.
- Offer an attractive price: no one will want to participate in a 5% discount on a selection of products. Be generous.
- Relay your contest on other social networks: do not hesitate to share it on your Facebook page, while maintaining participation on Instagram. In this way, you will reach more people.
Chat with your followers
If you want to engage your community on Instagram, take the first step, and open the discussion.
To do this, you must take the time to answer questions and comments from your followers, whether positive or negative. Under your posts, but also on their own accounts, don’t let your company name tag go unanswered.
In addition to encouraging them to question you more often, this attitude also makes it possible to humanize your brand. It may seem time-consuming, but it will always be profitable in the long term!
Organize live Q&A on IGTV
Anyone likes to feel listened to and receive personalized advice. So, to build relationships with your community, you can also regularly organize question and answer sessions on IGTV.
Suggest to your Instagram followers to list all their questions (on your products, your services, etc.) under a post and respond to them in a video. You can also do the same thing live by answering questions as you interact with your followers. Maximum commitment guaranteed.
Highlight your followers by sharing their posts
If the Super Fan badges are so successful on Facebook, it’s simply because everyone likes to be rewarded for their loyalty and their investment. On Instagram, no badge, but you can do a lot more by sharing the most beautiful photos of your fans on your own account. Of course, always remember to mention them.
With this technique, your followers will quickly tend to share more posts on your brand to get noticed and benefit from this enhancement. Interesting and qualitative content, posts adapted to your target, daily interactions with your followers. All this will allow you to engage your community on Instagram and take advantage of all the marketing potential of this social network.
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