When starting a business, it’s easy to underestimate the power of packaging. Whether it’s commercial or pharmaceutical printing, The Importance of Branded Packaging to New Businesses the ease and affordability of generic packaging can be tempting. Despite this, packaging is one of the most integral elements of building a brand, meaning that investing in branded packaging is the way forward for any company looking to make an impact. The Importance of Branded Packaging to New Businesses
Packaging can sometimes take a back seat in favor of getting the supply chain to run smoothly and perfecting the marketing strategy and web design. This can be a real mistake, as the most successful brands see the golden opportunity that brand perception presents them with.
Your product’s packaging is the first thing that a consumer will have with your brand, meaning that they’ll ultimately form their opinion of your work on this. Therefore, well-branded packaging is essential for establishing a connection with you customer.
Conveying a Point of Difference
The sector of eCommerce is incredibly populated, meaning that any brand looking to make an impact must set themselves apart from the rest of the competition. Standard shipping boxes will make your product appear as identical to all competing products, which isn’t ideal for anyone looking to establish themselves as a unique brand. The last thing you want to be is forgettable when starting up, and branded packaging can help you avoid this. People form first impressions through visual aspects, meaning that beautifully branded packaging is imperative when it comes to attracting and attaining a loyal customer base.
Reinforcing a Brand Identity
When forming a brand identity in the early stages, it’s important to remain consistent across the website, logo, social media channels, etc. Your brand packaging is an important factor of this consistency and should be an extension of your various other business channels. This way, your customer will be able to tangibly interact with your brand, contributing to the overall experience.
Your packaging must encapsulate your company values, whilst simultaneously capturing your brand’s personality. From logos to colors, there are so many elements to consider for brand packaging, including:
- Custom logo stamps
- Branded ribbons
- Business cards
- Printed art
- Tissue paper
- A hand-written thank you note
Assisting Your Online Marketing Strategy
Opening your latest package invokes a feeling of excitement that can’t be mimicked via any other means. It’s for this reason that the “unboxing phenomenon” swept the online sphere, whereby youtubers and other social influencers unbox the latest products on their channel. Should an influencer choose your product, branded packaging will expose your brand to a wider audience and evoke joy in consumers across the globe. Watching the joy that these influencers experience from opening these products results in an empathetic response, whereby these positive feelings are mirrored. Similarly, beautiful packaging makes individuals more inclined to share their experience.
Creating a Special Customer Experience
When it comes to creating a special customer experience, standards are especially high, otherwise, the service will simply be deemed as “good”. When it comes to attracting and maintaining a loyal customer base, you need to do all you can to add value into every customer interaction. For instance, adding layers to your packaging leads to feelings of anticipation and excitement, and they also feel as though the product has been cared for. Well-branded packaging provides products with an upmarket, luxury feel, which only contributes to the exciting feeling that comes with unwrapping something new.
Are you persuaded? How do you plan to go about using your packaging to establish your brand? It’s all about personalization, quality, and eco-friendliness. Start building your brand today.
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