Sunday, July 3, 2022

Technical SEO for eCommerce Websites in [2021]

You might have probably heard someone saying that their brand or business is right on top of the search engine results page of Google. If you are new to the world of online marketing, then you would be wondering how they were able to do that. Search Engine Optimization or SEO is what helped them to secure a higher Google rank. SEO for eCommerce

Technical SEO has become an essential requirement for improving the searchability of online stores and ecommerce websites. In addition, businesses should also install a cheap SSL certificate on their website to offer better security to customers. 

Most of us would have often come across websites without an SSL certificate. But, unfortunately, these websites are less secure and will also fail to bring traffic, as most online shoppers do not like to buy products from such websites.

Understanding Importance of Technical SEO For Ecommerce Websites 

In simple words, technical SEO can be defined as the process of enhancing a website’s technical aspects to improve the ranking of its web pages on Google and other search engines. Thus, technical SEO is optimizing the indexing, crawling, and rendering phase of a website for getting higher Google rankings. 

It is an integral part of on-page SEO that solely focuses on enhancing elements on websites to help them secure a better rank on the search engine results page of Google. Here is a complete Technical SEO checklist that can help ecommerce websites to improve their rank on Google and other search engines.

#1. Optimize Website Speed 

If you are looking to improve the rank of your website, then the first and most important thing you need to do is to ensure that your website loads at a faster pace. In some cases, you will find that the loading speed of your website is not impressive compared to other similar websites. 

Ecommerce businesses must understand that even a single second delay in page loading speed may decrease the online conversion rate by nearly 20 per cent. So, if you don’t want this to happen, you need to focus on improving the page load speed of your website.

The speed of your website will be playing a critical role in website performance and online engagement. It will also affect several factors like bounce rate, visibility, page visits, and more. This is why businesses need to have a website, which loads fast when internet users click your website link on the search engine results page. 

To boost the speed of your website, you will need to optimize the image and content on the site. In addition to that, you should consider using a content distribution network. Finally, if there are unwanted animations or images on the site, it is best to remove them. 

#2. Your Website Should Be Mobile Responsive 

The number of mobile internet users in the world has considerably increased in recent years. This means mobile searches have also spiked, encouraging Google to release a new mobile-friendly algorithm named mobilegeddon. 

As a result, Google will be using the mobile version of your website for ranking and indexing. So, if your website is not user-friendly, search bots will have issues accessing and crawling your website content. This means that responsive web design has become an essential requirement for better page speed, improving website usability, and boosting search rankings.

#3. Content And Keywords 

Keywords are an excellent source for internet users to easily find your content on Google and other search engines. This is why business websites must be optimized with targeted and relevant keywords, as it will help search engines bring relevant traffic to your business website. 

Content development and keyword research come under on-page SEO strategies. However, it is best not to ignore them when focusing on technical SEO practices. Moreover, adding unique, original, and informative content to your website will help you generate more traffic and leads. 

#4. Improve Website Architecture 

Most businesses would probably have a website. However, the issue is that some of these websites are not structured or organized. Websites that are properly organized and structured ensure an engaging user experience for website visitors. 

In addition to that, websites with an excellent navigation structure are considered by several expert online marketers as an essential strategy for boosting search rankings. 

Websites that are easy to navigate and user-friendly will make it easy for your customers to find what they are after without hassles. Most internet users will prefer to spend more time on such websites. Here are a few simple tips that will help you to improve your website architecture. 

  • Remove duplicate content
  • Navigate web pages
  • Use an SEO-friendly URL
  • Optimize website speed
  • Include catchy Title Tags
  • Curate a mobile-friendly website

#5. Secure Socket Layer (SSL) Certificate 

In simple words, an SSL or Secure Socket Layer certificate guarantees an encrypted connection between the website and the user. SSL certificates ensure a secure and safe browsing session without interfering with the search experience of website visitors. They encrypt the in-transit communication that transpires between the web server and the client browser.

SSL certs come in different kinds and varying validation levels. You should choose the one that best suits your bespoke needs. For an ecommerce website that seeks to expand in the future, we suggest a more scalable and viable option such as installing a wildcard SSL certificate. This single certificate will secure your selected main domain and an unlimited number of first-level subdomains under it. 

Websites that are not using SSL certificates are at a higher risk of falling prey to cyberattacks. So, if you are still not using an SSL certificate on your website, here are a few reasons that will explain why you should use one. 

  • Protects password logins
  • Secures web forms
  • Gives a boost to SEO
  • Enhances brand trust 
  • Prevent the chances of cyber attacks
  • Protects customer data 

Wrapping Up 

Ecommerce websites will have to consider multiple technical SEO aspects if they want to grow and gain a competitive edge. The key is to identify all SEO-related issues and resolve them as early as possible.

If you can do that, you can avoid disastrous consequences in the future. As elaborated above, give particular attention to the cybersecurity aspect of your ecommerce website. You can begin with buying and installing a cheap wildcard SSL certificate from any reliable SSL providers.

If you can implement the above-mentioned factors and make necessary changes to your website, you will surely get better results through Search Engine Optimization.

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