Invasive, in-your-face and obnoxious, digital ads have destroyed our web browsing experience. Every time we open a social media platform or visit a website,Inbound Marketing And SEO: we are bombarded with ads.
The digital user is now more aware, conscious and hates these interventions. They do not Inbound Marketing And SEO: want to be forced with products or services all the time. This has made it difficult for brands and agencies to come up with a way that is simple, humble, and a lot less intrusive in nature.
Enter- Inbound Marketing.
As a digital marketing strategy, Inbound Marketing is the polar opposite of what you would refer to as Disruptive Marketing.
In this article, we are going to look at the relationship between Inbound Marketing and SEO. We are also going to highlight how they are closely related to one another. If you are someone who understand more on how SEO works, this article is for you.
Inbound Marketing: Meaning and Definition
As the name suggests, Inbound refers to target audiences coming to your brand’s platforms rather than you going after them.
Too confusing? Let me break it down for you.
- Inbound Marketing is a strategy that presents your brand as a solution to the problems people are experiencing.
- They go online to search for solutions to their problems. Yes, we are living in an age where we Google everything.
- Once they do that, your brand pops up as the number one solution. They click your brand’s resource or blog link and read the solution.
- Once they are convinced and find answers to what they were looking for, they start trusting your brand.
For example- Imagine someone looking to learn how to start trading in stocks. A stock trading business has an elaborate beginner’s guide on the exact same topic. When they click on the link, they get all the knowledge they want to know about starting stock trading. They feel that the brand has helped them, and sign up on the platform. Voila!
Inbound Marketing and SEO: What is the relationship?
If you have been paying attention to what we have been writing, you would have noticed this line- your brand pops up as the number one solution.
How do you get your blog article or resource case study to rank? Simple- through Search Engine Optimization.
SEO is what will help you rank for the set of keywords that search engines will show as the top result. You can do this by following an SEO strategy that delivers results.
According to leading SEOs, ranking a resource or blog article is infinitely easier than a product or service page. The reasons for the same are many. Let us look at some of the leading ones-
- Link Building– SEOs know that if there is anything that authority sites love, it is high-quality content. If your resource article is a long format, informative, and adds tons of value to someone’s readership base, they will link to it.
- High-Quality Content– If there is anything Google loves more than profits, it is high-quality content. Detailed pieces that cover practically anything and everything on a topic have a better chance of ranking than over 200-word product pages!
- Authority and Credibility– One of the basic KPIs for SEOs is establishing the credibility and authority of a brand online. With long-format blog articles, this task becomes easy. You also stand a chance to get mentioned through organic links.
How to Build a Great Inbound Marketing Strategy for your Brand?
In this section, we are going to look at some top ways that can help you build a great inbound marketing strategy for your business-
- Start with addressing who your target audiences are. Are they teenagers or 50+ individuals? This will help you set the tone, mood, and communication for your content.
- Follow the building of the buyer’s persona by researching keywords. For an inbound marketing strategy, a specific focus on long-tail keywords is not necessary.
- Identifying the trigger points of your target audiences is essential. This is why outlining the buyer’s journey is a critical aspect of inbound marketing.
- Make the aim simple and straightforward- helping your readers. This will allow you to create content that addresses their pain points. Aim for content breadth.
If you are able to effectively utilize the above-mentioned points, you will be able to develop a result-oriented inbound marketing strategy. If you have any other questions, you would like us to answer, let us know in the comments below.
People also read:Using Your Marketing Systems to Improve Sales Growth