Every business needs to stand out and attract new customers in today’s competitive marketplace. Commercial pop up tents are one way to take your marketing efforts up a notch. These are powerful marketing tools used by big and small businesses that frequently attend or host outdoor events.
Whether you are an event planner, marketer, or small business owner, these versatile pop up tents are an excellent way to promote your brand, protect your merchandise and equipment, and spread awareness about your products and/or services. Not just that, they also provide shade and shelter to your guests from the elements.
This blog will discuss how you can use these commercial pop up canopy tents to your advantage when marketing your brand. So, let’s dive in!
- Choose the right tent size
Whether you need a small-sized 10×10 branded tent or a large 16×16 canopy tent, you can choose a tent size that best suits your needs and requirements. There is a wide range of size options offered by most reputed manufacturers. Depending on the space you need to showcase your products or services, choose a tent size that looks neither too packed nor too scattered and empty.
- Create your custom design
When you have a well-designed custom canopy tent that reflects your brand, displays your logo, and highlights your products or services, you increase your chances of standing out in the crowd and attracting potential customers. Your promotional tent design should use brand colors to make it instantly recognizable while reinforcing your brand’s message.
- Optimize the use of available space
A commercial pop up tent offers a large surface area to display branding, and you should make the most of it. While displaying all the relevant details of your business on the tent sides is essential, you must do just what is necessary. Place your company logo with slogans or tag lines and other contact details without making it dull or monotonous. Use bright colors and eye-catching fonts to catch the eyeballs of passers-by at the event.
- Use high-quality graphics
When using a pop up tent as a marketing tool, consider using high-quality printing techniques to produce vivid graphics and eye-catching images on the tent’s sidewalls and roof. This ensures the overall branding on your custom printed canopy tent remains clear and vibrant, even after repeated use. High-resolution graphic illustrations catch attention immediately and make a lasting impression on the onlookers!
- Showcase products and promotions
With the correct branding and high-quality graphics, your commercial pop up tent is a great place to showcase your products and services. Use your custom tent to offer something of value to your visitors, or consider creating a photo backdrop or product display to attract attention and engage visitors. You can also set up trestle tables with custom table covers to engage visitors and make them interact with your staff or team.
You may sometimes encounter weather-related restrictions with your marketing strategy. But with wind- and water-resistant commercial pop up tents, you do not have to worry about the weather, as the bad weather will not stand in the way of promoting your business.
- Consider the locatio
Choosing the right spot when setting up your commercial pop up tent at an outdoor event like a trade show, fair, or festival is crucial. Consider setting it up near a highly-visible spot that is also easily accessible to potential customers, for example, the event’s main entrance. A high-traffic spot like this gets the maximum foot traffic and visibility from passers-by. Consider the direction of the sun and wind while choosing the ideal spot for your custom printed canopy tent.
Setting up your pop up tent near established businesses can improve your chances of getting seen by the attendees.
- Offer incentives
Consider offering incentives like branded merchandise or giveaways to your guests and visitors to drive more traffic and encourage more customers to visit your custom canopy tent. You can also offer free product samples or service trials to encourage potential customers to learn more about your brand.
- Engage visitors
One of the most important goals of a marketing tool like a customized pop up tent is to engage visitors and turn them into potential customers by creating a memorable experience. Consider setting up an attractive photo booth, hosting a live demonstration, or offering interactive activities to make a lasting impression on your guests and visitors at the event.
Final Thoughts
No matter what type of product or service you specialize in, commercial pop up tents are a versatile and effective way to market your brand or business. A custom printed pop up tent can give your business a competitive edge whether you are going to a product launch, auto expo, trade show, farmer’s market, festival, tailgate party, or other outdoor events.
