Digital integration affects most aspects of peoples’ lives today, but it hasn’t always been this way. The Information Age—also known as the Digital Age—began in the 1950s when information technology started transforming industry operations.
Anything that produces, retains, or processes data qualifies as digital technology. Examples include computers, smartphones, and digital cameras. Digital transformation refers to the process of integrating digital technology into your business operations. Businesses benefit from digital transformation because they have access to more customer-based data to inform their business operations. Companies that haven’t already embraced digital transformation can use the steps outlined here to use digital technology to transform their operations.
- Learn about digital transformation.
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Establish a clear understanding of what digital transformation is to implement a digital transformation strategy successfully. Your digital transformation initiative isn’t as simple as replacing traditional watches with smartwatches. Their purpose drives digital transformation efforts, and there are several types of digital transformation.
Business process transformation is a common type of digital transformation. Companies embracing business process transformation use digital technology to transform operations. Big data and data analytics inform business decisions and operating procedures. Businesses may use machine learning to schedule preventative maintenance and prioritize data. For example, automation transformed communications when companies started using artificial intelligence (AI) systems to answer and direct incoming phone calls.
Business model transformation refers to strategic transformation. Companies using business model transformation alter the structure of the company or its operating procedures. For example, Uber transformed public transportation by altering the status quo regarding taxi services.
Cultural transformation refers to getting people to believe in digital transformation. For digital transformation projects to succeed, your employees and clients must embrace new ways of completing tasks and providing services.
- Identify how digital transformation affects your industry.
Your company’s digital business transformation may vary from another company’s due to your industry. For example, during the 2020 COVID-19 pandemic, digital transformation enabled healthcare providers to evaluate and treat patients remotely via telehealth services. While technology reshaped how healthcare professionals provided services during the pandemic, healthcare companies also use digital health solutions to refine diagnostic and treatment procedures.
In today’s marketplace, many businesses benefit from product videography services. Professional crews use storytelling, demonstrations and customer experience testimonials to promote the benefits of their products. Hiring a production team to capture high-quality video footage, edit the footage, and compile product videos enables companies to market their goods effectively. Businesses can distribute marketing videos via social media platforms, as well as traditional marketing avenues.
Companies may also turn to professional video production companies to create webcasts. Social media is an example of how digital transformation has reshaped traditional communication networks and altered the way people learn about products and make consumer decisions.
- Create an implementation plan.
Determine each step of your digital business transformation plan. This involves identifying the type of equipment and processes you can introduce and how they will reshape existing operations. For example, suppose you opt to introduce an automated telephone answering system. In that case, you may need to provide training for your receptionists to ensure they know how to use the system, retrieve messages, and alter recordings.
Identify where to start. For example, a computer company’s digital transformation journey may involve creating new digital tools to serve customer needs. Embracing digital technology could involve introducing master data management (MDM) software to ensure all relevant data is used to inform decisions about what types of tools consumers need. The computer company must introduce the software before they can begin processing reports that will impact development decisions.
- Work with qualified professionals.
Hire an experienced chief information officer (CIO) to lead your digital transformation process. Give your CIO latitude to bring on qualified information technology professionals to help implement your digital transformation strategy. The integration of digital technology will be more successful when you have strong leadership in place. Your leadership will clarify your digital transformation goals to ensure you aren’t simply using technology to fix issues but are initiating a transformative process that will reshape your business operations.
- Provide the required resources.
Ensure your digital transformation team have the resources required to initiate the digital transformation process, including software from TIBCO, a leader in the data science software industry. While today’s college students have grown up with digital technology and already use digital tech for everyday tasks, older employees and even potential customers may be reluctant to embrace new technology. Your transformation strategy may include educating staff and clients to ensure they embrace the transition.
Digital transformation alters the way your business functions. Companies can successfully implement a digital transformation strategy by learning about digital transformation, determining how it will reshape their business, developing an implementation plan, hiring implementation experts, and providing the resources needed to complete the digital transformation process.