The business of plumbers largely depends on gaining viable plumbing leads so that they can actively book clients in their vicinity. The only way to make a great profit is by getting constant leads.
One quick way to gain leads is by listing your business on online directories such as Citylocal Pro. This will help you connect with your audience online and devise a strategic marketing tactic to convert those leads into business.
Here are the top effective ways that will help you get more plumbing leads.
When you were on the road to make a competitive plumbing name in the market, you may not have pictured yourself doing all the website making working and checking the stats. But folks,
However, you may not even know but your roots are deeply embedded in the digital marketing world. And unknowingly you have done quite a bit of marketing already. So how about taking it to the next level of branding?
You already have your company name, a logo, perhaps some business cards lying around. Now it’s time to spread the word on what using online branding strategies do.
The website is the first place where users and potential customers will see your services or your brand hence, it should be top-notch and nothing less. But simply having a developer build your website is not enough. Your website should be equipped with the following features:
Mobile-Optimized: A large chunk of online searches are conducted through the phone and hand-held devices, hence, it only makes sense that your website is mobile phone friendly for your users.
Fast Loading: Remember that if your website does not load within 5 seconds, you have lost a viable lead.
User-friendly navigation: You can actively engage any user on your website if you have a neatly organized page, with no clutter, one that is easy to navigate for everyone without any hassle. Make sure you hire a website expert who does that for you.
If you do some homework, you will get to know that around a quarter of a million searches each month in the United States are for plumbing services.
There are millions of searches happening each year for “plumbers near me”, “24/7 plumbing services”, “where to find a plumber”.
If you master the art of search engine optimization, you can do wonders for your business simply by catering to those leads.
Pay-per-click advertising is a great method for advertisement that can help you land on top of Google pages in no time.
The main perks of using PPC is that you can have full control over what you wish to show to your audience and stay relevant at the same time.
PPC will show your services to people who are actually in a dire need of your service at that time, this helps lead to conversions pretty fast.
Email marketing is simply amazing. It can never run out of style or business. It not only helps you get in touch with new clients, but it allows you to stay connected to your previous ones as well.
You can get new plumbing leads by accessing your old customer or client database.
You must master the art of staying connected to your old clients if you wish your plumbing business to succeed.
And besides, email marketing is very simple and it should be a core part of your marketing campaign. Email marketing has the following benefits:
- Helps you stay connected to previous clients
- Offers you a chance to promote offers and coupons
- Gain brand visibility
Video marketing can elevate your SEO game in no time. All online activity has a major chunk of the audience that sees videos.
Hence, a good plumber should create a great video on their page, one that delivers your brand message. You can even spend your marketing budget on this for actively pursuing. Video Marketing has the following benefits:
- Enhance user engagement on your webpages
- Get brand recognition
- Gain brand visibility and user awareness
Social media is a great way to achieve quick brand awareness and reach viable customers who are in need of a plumbing service.
We live in a world of social media and so do your clients. So why not reach out to people in a place where they actually live?
Once you invest in a social media marketing campaign, you will observe how rapidly the dynamics of your business change, as you will get more active leads.
So, even if social media was not on your marketing plan, you should have your company account on these platforms:
- GMB (Google My Business)
These will be your brand’s assets that will help your business in the long run.