I’m sure you’re wondering what social media trends can help your orthodontic marketing efforts. There is one thing to think about when it comes to social media opportunities and trends, and that’s what’s in right now. You see, if it’s in,5 Social Media Trends tons of people will be using it. Staying ahead of the curve is a great way to boost your orthodontic marketing efforts because you have much more chances to reach out to new prospects and enjoy increased exposure – ultimately increasing your conversion rates and the number of patients.
Businesses small and large,5 Social Media Trends corporations new and old would all agree that social media marketing is by far one of the most effective and trendiest marketing strategies out there. The ultimate goal of an orthodontic marketing strategy is to increase awareness and sales.5 Social Media Trends The best way to do that is to establish a dialogue with your audience. That means making sure you’re posting at the right time and in the right place and engaging frequently on social media sites such as Facebook, Twitter, Instagram, and Pinterest.
The Rise of Social Media
The social media landscape is changing, and we should all be prepared for the next few years.
One of the biggest changes of the past few years has been Instagram’s meteoric rise. It was previously owned by Facebook, which was in turn bought by Mark Zuckerberg’s company, Facebook. Instagram is now one of the most popular social media sites in the world, with more than 200 million users. That number is expected to grow rapidly over the next few years.
In addition to its popularity, Instagram has also become a very effective marketing tool for orthodontists. It’s growing fast, with more than 17 billion photos shared to date (that number will likely double or triple over the next few years). Users post pictures of themselves and their friends, but they can also tag products on shelves or in promotional magazines that are shown in these photos for sale on nearby shelves.
Your practice is missing out on a great opportunity to promote your business by not getting involved in social media. The number of patients who go online to research their treatment options has grown exponentially over the past few years; in fact, over 50% of consumers will research treatment options online before making an appointment.
So if you’re not on social media, you’re missing out on a huge percentage of potential patients.
Many orthodontists aren’t on social media because they don’t have any idea what to do with it. If you choose the wrong platform, however, it can be a big mistake. Here are some things to keep in mind when choosing the right platform for your practice:
– Social networks: Try to make your website look as much like your Facebook page as possible. The more people are able to fit your brand into one page, the better.
– Blogging: Your blog site should provide an easy way for patients and other interested parties to learn more about the services that you offer and how they can get connected with you online. Many times, you’ll find that people will visit a blog site before they even come into your office to learn more about your services and then decide whether or not they want to schedule an appointment with you.
Social Media Marketing Trends
In social media, multi-way communication among users is already present and being the subject of this communication is the goal, so business owners should learn how to utilize this convenient yet sensitive channel. Here are the trends that have been going on, so business owners are updated with strategies in social media marketing.
Video Content Is Effective Than Other Content Forms
The biggest competition for business content in social media is user attention. Marketing specialists know that different content types are more eye-catching and interactive than others. Video content has been taking social media by storm being the most clicked on content than others. Word images tend to be scrolled through by users, while photos, being eye-catching, are not interactive enough in promoting some products. Businesses should invest in video production to showcase their products and services on social media.
Facebook Reviews Make Or Break Reputations
Facebook has updated its platform by being a pseudo-search engine on which restaurants to eat, which movies to watch, and which places to visit. Most users rely on Facebook reviews as an overview of the product or service they want to avail. Often, users give reviews after an experience of a product or service. They provide feedback on almost all aspects of products and services, so businesses should try to aim at getting more facebook reviews to amp up their social media visibility.
Consumers Are Now Better At Spotting Advertising
It must have been from being exposed to too much advertising material that most users can now detect and avoid advertisements on social media. Some options in different social media platforms involve filtering or turning off advertisements from their feed. However, only the advertising content perceived as spammy and mainstream are at risk of being filtered. Users tend to be more attentive with quality and helpful content in advertising like infographics, tutorials, and educational content, so businesses should invest in creating these kinds of content.
Mobile-Friendly Content Is A Must
Most consumers browse through social media with their smartphones since it’s more convenient for them. Meaning, content that is mobile-friendly is a must for all businesses looking to promote their services. If by any chance, contents are difficult to view on mobile, it tends to be a little hard on the eyes when browsing, and soon enough users won’t be inclined to clicking on that content.
Social Influencers Are The Main Network To Connect With
Many personalities have gained popularity and fame on social media because users find their content engaging and helpful. They have earned a specific population of followers which is a gold mine for businesses. Since these followers often trust these influencers, products or services they rave about might turn into a cult favorite.
People also read: How Renting Temporary Air Conditioners Benefit Businesses